PayVerde
Payverde is a pioneering fintech platform dedicated to revolutionizing the way we pay. They came to me seeking a comprehensive rebrand to position themselves as a trusted authority in the fintech space. The existing brand lacked clarity and failed to convey their innovative approach to digital payments. Our collaboration focused on developing a cohesive brand strategy, visual identity, and social media presence that would resonate with both investors and users.
Client
Saheed Jimoh
Service Provided
Brand strategy, Brand identity design, Social media design
The Goal:
Payverde needed a bold new identity to reflect its ambition. The previous brand lacked clarity and confidence, making it difficult to attract partners, investors, and users. I led a complete rebrand—from strategy to visual identity—that now positions them as a serious player in fintech.
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The Challenge:
Their old visuals felt generic, and the messaging didn’t reflect the product’s actual value. This caused confusion across channels and limited their growth.
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The Outcome
The new identity brought clarity and credibility. With a refined strategy and design system, Payverde gained 10x more followers, 23x engagement, and launched a stronger product experience that led to better investor traction.
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