“Working with Joel brought clarity and focus to our design. His insights truly set us apart globally.”
Lawal, CEO - Imgos
Brand & Graphic Designer
I’m a strategic brand and graphic designer helping startups and businesses build identities that earn trust, spark clarity, and scale globally. Let’s create a brand the world understands.
“Working with Joel brought clarity and focus to our design. His insights truly set us apart globally.”
Lawal, CEO - Imgos
“Joel’s work exceeded our expectations—combining creativity with sharp strategy that delivers results.”
ZID, Founder - SuiMail
Brand & Visual Expert
Joel Abundant, Strategic Brand & Graphic Designer
Quick intro to who I am and the work I've done so far
Available for work
Available for work
Available for work
I’m Joel Abundant, a strategic brand and graphic designer based in Benin City, Nigeria. I help startups and businesses build clear, trust-worthy brand identities that scale globally — blending creativity with deep strategy to make your vision stand out and connect worldwide.
Brand Identity Design
Pitch Deck Design
Rebranding
Logo & Style Guide
Social Media Design
Brand Strategy
Marketing & Campaign Design
Messaging & Copywriting
Graphic Designer
STEMCON
2025
Graphic Designer
STEMCON
2025
Graphic Designer
STEMCON
2025
Brand Designer
Imgos
2025
Brand Designer
Imgos
2025
Brand Designer
Imgos
2025
Graphic Designer
Payverde
2024
Graphic Designer
Payverde
2024
Graphic Designer
Payverde
2024
Brand Designer
SuiMail
2024
Brand Designer
SuiMail
2024
Brand Designer
SuiMail
2024
How it works
Process Is Everything
A clear, collaborative process that makes every step count
1
Let’s Connect
Start by reaching out through my contact form or booking a discovery call. We’ll talk goals, style, and timelines.
Step 1
2
Set the Direction
Once we align, I’ll map out the creative direction with clear goals, brand research, and moodboard exploration.
Step 2
3
Design With Your Brand
From first concept to final visuals, I craft intentional, flexible design systems rooted in your strategy.
Step 3
4
Final Hand Over
You’ll get final files, deliverables, and support to boost your brand with confidence and consistency.
Step 4
1
Let’s Connect
Start by reaching out through my contact form or booking a discovery call. We’ll talk goals, style, and timelines.
Step 1
2
Set the Direction
Once we align, I’ll map out the creative direction with clear goals, brand research, and moodboard exploration.
Step 2
3
Design With Your Brand
From first concept to final visuals, I craft intentional, flexible design systems rooted in your strategy.
Step 3
4
Final Hand Over
You’ll get final files, deliverables, and support to boost your brand with confidence and consistency.
Step 4
1
Let’s Connect
Start by reaching out through my contact form or booking a discovery call. We’ll talk goals, style, and timelines.
Step 1
2
Set the Direction
Once we align, I’ll map out the creative direction with clear goals, brand research, and moodboard exploration.
Step 2
3
Design With Your Brand
From first concept to final visuals, I craft intentional, flexible design systems rooted in your strategy.
Step 3
4
Final Hand Over
You’ll get final files, deliverables, and support to boost your brand with confidence and consistency.
Step 4
With you for a smooth experience.
each step clear, simple, and collaborative.
Design services
My Design Services
Design support that meets you where you are—and gets you where you want to go.
Branding & Logo Design
Building brand identities and logos that are sharp, memorable, and rooted in clarity, strategy, and long-term growth.
Branding & Logo Design
Building brand identities and logos that are sharp, memorable, and rooted in clarity, strategy, and long-term growth.
Branding & Logo Design
Building brand identities and logos that are sharp, memorable, and rooted in clarity, strategy, and long-term growth.
Presentation Design
Designing impactful, on-brand presentations that clearly communicate ideas, elevate perception, and win decisions.
Presentation Design
Designing impactful, on-brand presentations that clearly communicate ideas, elevate perception, and win decisions.
Presentation Design
Designing impactful, on-brand presentations that clearly communicate ideas, elevate perception, and win decisions.
Brand Strategy
Shaping the foundation of your brand positioning, voice, audience clarity, and direction so every visual choice has purpose.
Brand Strategy
Shaping the foundation of your brand positioning, voice, audience clarity, and direction so every visual choice has purpose.
Brand Strategy
Shaping the foundation of your brand positioning, voice, audience clarity, and direction so every visual choice has purpose.
Social Media Design
Creating scroll-stopping, brand-aligned content that drives engagement, consistency, and recognition across platforms.
Social Media Design
Creating scroll-stopping, brand-aligned content that drives engagement, consistency, and recognition across platforms.
Social Media Design
Creating scroll-stopping, brand-aligned content that drives engagement, consistency, and recognition across platforms.
Brand Guidelines Creation
Investor Presentation Design
Copywriting
Posters
Pitch Deck Design
Brand Strategy Sessions
Logo & Visual Systems
Social Media Branding
Rebranding for Startups
Creative Direction
Why choose me
Why me as Design Partner
Why Partner with Me for Strategic Design
Clarity-Driven DesignProfessional
Every project begins with deep insight, so the outcome isn’t just pretty, it’s purposeful.
Surface-Level Work
Designs made without strategy often miss the mark and confuse your audience.
Clarity-Driven DesignProfessional
Every project begins with deep insight, so the outcome isn’t just pretty, it’s purposeful.
Surface-Level Work
Designs made without strategy often miss the mark and confuse your audience.
Scalable, Modern Systems
I create flexible design systems that evolve with your brand, not just today, but tomorrow.
Trendy but Temporary
Trendy designs with no structure fall apart when your business starts to grow.
Scalable, Modern Systems
I create flexible design systems that evolve with your brand, not just today, but tomorrow.
Trendy but Temporary
Trendy designs with no structure fall apart when your business starts to grow.
Collaborative to the Core
We’ll co-create because your voice matters. I bring structure, you bring vision, and together we build clarity.
One-Way Design Process
Designers who don’t listen lead to visuals that don’t reflect your goals.
Collaborative to the Core
We’ll co-create because your voice matters. I bring structure, you bring vision, and together we build clarity.
One-Way Design Process
Designers who don’t listen lead to visuals that don’t reflect your goals.
Reliable, Transparent Workflow
Clear timelines. Regular updates. You’re never left guessing.
Disorganized Delivery
Poor planning and vague timelines lead to delays, stress, and unmet expectations.
Reliable, Transparent Workflow
Clear timelines. Regular updates. You’re never left guessing.
Disorganized Delivery
Poor planning and vague timelines lead to delays, stress, and unmet expectations.
Happy Clients
Loved for the Work, Trusted for the Process
Trusted by 70+ satisfied global clients who value proven process & trusted outcomes
70+
Satisfied Clients
70+
Satisfied Clients
70+
Satisfied Clients
90+
Work Delivered
90+
Work Delivered
90+
Work Delivered
4.9
Average Rating
4.9
Average Rating
4.9
Average Rating
Johnson Lawal
CEO, Imgos
Fast replies, clear process, and really thoughtful design. I felt guided the whole time. Highly recommend to anyone serious about their brand.
Johnson Lawal
CEO, Imgos
Fast replies, clear process, and really thoughtful design. I felt guided the whole time. Highly recommend to anyone serious about their brand.
Johnson Lawal
CEO, Imgos
Fast replies, clear process, and really thoughtful design. I felt guided the whole time. Highly recommend to anyone serious about their brand.
Saheed Jimoh
Founder of PayVerde
This was honestly one of the smoothest branding processes I’ve ever experienced. The outcome felt sharp, premium, and super aligned with our fintech audience.
Saheed Jimoh
Founder of PayVerde
This was honestly one of the smoothest branding processes I’ve ever experienced. The outcome felt sharp, premium, and super aligned with our fintech audience.
Saheed Jimoh
Founder of PayVerde
This was honestly one of the smoothest branding processes I’ve ever experienced. The outcome felt sharp, premium, and super aligned with our fintech audience.
Victoria Aliu
Project Lead, CEO - Girl's and More
No endless back-and-forth. Just clarity, structure, and solid execution. Felt more like working with a design partner than hiring a freelancer.
Victoria Aliu
Project Lead, CEO - Girl's and More
No endless back-and-forth. Just clarity, structure, and solid execution. Felt more like working with a design partner than hiring a freelancer.
Victoria Aliu
Project Lead, CEO - Girl's and More
No endless back-and-forth. Just clarity, structure, and solid execution. Felt more like working with a design partner than hiring a freelancer.
Emmanuel Obasa
Mindshift Consulting Inc
Every detail, from the monogram to the digital invites felt crafted with care and taste. Guests literally thought we hired an agency
Emmanuel Obasa
Mindshift Consulting Inc
Every detail, from the monogram to the digital invites felt crafted with care and taste. Guests literally thought we hired an agency
Emmanuel Obasa
Mindshift Consulting Inc
Every detail, from the monogram to the digital invites felt crafted with care and taste. Guests literally thought we hired an agency
FAQ Section
Questions, Answers
Clear answers to what matters most to you
Victoria Oladosu
Product Hub Africa
He really understood the bigger picture - brand voice, positioning, campaign templates. It wasn’t just nice visuals, it was strategy backed by design.
Victoria Oladosu
Product Hub Africa
He really understood the bigger picture - brand voice, positioning, campaign templates. It wasn’t just nice visuals, it was strategy backed by design.
Victoria Oladosu
Product Hub Africa
He really understood the bigger picture - brand voice, positioning, campaign templates. It wasn’t just nice visuals, it was strategy backed by design.
What services do you offer?
How do we start working together?
What’s your typical process?
How long does a project take?
Do you offer revisions?
What industries do you work with?
What’s your pricing structure?
Can you redesign or improve what I already have?
Do you handle copy or just visuals?
What tools do you use?
What services do you offer?
How do we start working together?
What’s your typical process?
How long does a project take?
Do you offer revisions?
What industries do you work with?
What’s your pricing structure?
Can you redesign or improve what I already have?
Do you handle copy or just visuals?
What tools do you use?
What services do you offer?
How do we start working together?
What’s your typical process?
How long does a project take?
Do you offer revisions?
What industries do you work with?
What’s your pricing structure?
Can you redesign or improve what I already have?
Do you handle copy or just visuals?
What tools do you use?
Let's Connect
Let’s Build Your Brand Right
Branding & Logo Design
Starting from $1,499
Strategic, distinctive identities that connect with your audience and stand out globally.
Presentation Design
Starting from $999
Clear, compelling decks that win attention and communicate with power—perfect for pitches and beyond.
Social Media Design
Starting from $499
Consistent, scroll-stopping visuals crafted to elevate your presence and drive engagement.
Brand Strategy
Starting from $799
Foundational clarity to align your brand, messaging, and growth with long-term vision.
Let's Connect
Let’s Build Your Brand Right
Branding & Logo Design
Starting from $1,499
Strategic, distinctive identities that connect with your audience and stand out globally.
Presentation Design
Starting from $999
Clear, compelling decks that win attention and communicate with power—perfect for pitches and beyond.
Social Media Design
Starting from $499
Consistent, scroll-stopping visuals crafted to elevate your presence and drive engagement.
Brand Strategy
Starting from $799
Foundational clarity to align your brand, messaging, and growth with long-term vision.
Let's Connect
Let’s Build Your Brand Right
Branding & Logo Design
Starting from $1,499
Strategic, distinctive identities that connect with your audience and stand out globally.
Presentation Design
Starting from $999
Clear, compelling decks that win attention and communicate with power—perfect for pitches and beyond.
Social Media Design
Starting from $499
Consistent, scroll-stopping visuals crafted to elevate your presence and drive engagement.
Brand Strategy
Starting from $799
Foundational clarity to align your brand, messaging, and growth with long-term vision.